01
Scope
Describe what you do without diagnosing
Use the title and scope allowed in the jurisdiction. Avoid claiming to diagnose injuries, correct medical conditions, replace rehabilitation, or provide services outside competence.
- Name the session experience
- Use conditional language
- Refer when needs exceed scope
02
Evidence
Replace certainty with the actual level of support
“Some clients report short-term relaxation” is different from “eliminates pain.” Cite meaningful claims and remove detoxification, immune boosting, or guaranteed recovery language that lacks support.
- Do not borrow medical authority
- Avoid before-and-after promises
- Date evidence reviews
03
Commercial clarity
Disclose what is paid, sponsored, or affiliated
Label referral compensation, product commissions, memberships, packages, recurring charges, and sponsored placements where the client encounters them.
- Keep rankings independent
- Avoid fake scarcity
- Make cancellation understandable